When I was 10, my parents decided to write book under a pseudonym - my first name and an ancestral surname. When I saw the name Yancy on their business cards above the word "writer," I knew with every fiber of my being that I was going to be a writer. I started my first novel the same weekend their business cards arrived.

I know exactly how I got here.

I wrote novels longhand in spiral bound notebooks all during my teenage years - because back in those days, families were lucky to have one computer for everyone. We had to share. It was easier - and more private - for me to write my romantic novels and mysteries in my notebooks, dreaming about becoming a famous novelist someday.

I know exactly how I got here.

Copyright: C. Martin, 2016

Copyright: C. Martin, 2016

My uncle gave me his old laptop - a funny name for the machines they had back then, which were really just smaller desktop models that weighed 20 pounds and only had one purpose - word processing. But hey, that was fine with me. It was all I needed. I started writing dozens of new novels on that machine, looking for the one that would capture my attention long enough for me to finish it.

I know exactly how I got here.

In the mid-90's, I was fortunate enough to get a real desktop computer of my own, which changed the game, entirely. Suddenly, with the speed of typing, I could pump out 10 pages a day if I was disciplined enough. I wrote three novels on that computer, certain that they would bring me the kind of publishing contract and  public recognition I was looking for.

I know exactly how I got here.

Oh, did I mention I almost never sent out queries to publishers? I was too scared for that. It felt so vulnerable to share my work with them. What if they thought I was a stupid, naïve little girl? (Well, I was.) I couldn't bear the thought. So my writing remained a secret from the world.

I know exactly how I got here.

In 2007 or 08, I took a big leap and decided to join all the other green bloggers around the world. A Green Spell was born and I was hooked. I made so many wonderful friends through blogging - some I'm happy to say I am still in contact with today. It was another world, back then - blogging was such an exciting platform for creativity and personal connection. Not so saturated as it is today. I loved it.

I know exactly how I got here.

In 2010, I took another leap and began selling the beauty products I had made to heal my skin. It was a big departure from the career in writing I had always wanted. But I enjoyed every second of it. There weren't nearly as many green bath and beauty vendors as there are today and people took notice of the care I put into my products. My shop and its blog, Five Seed (named after one of the streets in The Poison Box's fictional town, Salome - a novel I had abandoned by then), soon eclipsed A Green Spell, forcing me to put more and more of my time and attention there. Eventually, I knew I had to say goodbye to A Green Spell, a decision that was very difficult for me, but I was relieved to have more time to spend on Five Seed.

I know exactly how I got here.

It didn't take long for the market to become saturated with organic bath and body products. Competition became a genuine problem. And when a certain small business platform rolled out new policies barring natural beauty sellers from any mention of herbs, their history, and/or their healing properties, I was essentially put out of business. Sales went from the hundreds to less than ten in six weeks' time. Maybe there was a Plan B that I didn't see at the time, but I must have been pretty burned out because I let that disappointment end my business. And I can't say I'm sorry about it.

I know exactly how I got here.

The end of selling beauty products pushed me into another kind of production that I hadn't previously planned on: sharing the story of how I healed my skin. It started out as an idea for my blog, and then became a pamphlet. The pamphlet soon evolved into a book. Over 200 pages of what I had learned about skincare. The original plan was to make it into a PDF - and I had no idea how to sell something like that. But I soldiered on. I was quickly led to the world of self-publishing and my book became not only a Kindle book, but a real, full-fledged, paperback, as well.

I know exactly how I got here.

Suddenly, holding that paperback in my hands, I realized I had come full circle. I was finally an author.

I know exactly how I got here.

The next few years were filled with writing more books. Next came The Paris Diaries and Dear Me. I resurrected The Poison Box (to my delight) and then published Being Beautiful. As soon as Being Beautiful was finished, I knew I was done with my beauty books. I had been working on a huge series of beauty books prior to that, but I scrapped all those projects without a second thought. I knew what I wanted - I remembered what I wanted. And that's what I needed to put my energy toward.

I know exactly how I got here.

But the problem of my website still remained. After Five Seed closed, I made the quick and simple decision to set up a website under my own name: yancylael.com. That way, people could easily find me if they wanted to learn more about my writing. But I had to say goodbye to my old audience. Most were not interested in following me. I had gone from a natural beauty expert and product provider to a writer. A big leap for them. For me, though, I was just getting back to my roots.

I know exactly how I got here.

I started to notice that people were less engaged once I became yancylael.com. Was it because my name didn't evoke anything for them? Because I didn't have any cute titles like Five Seed or A Green Spell anymore? Because people weren't really sure what, exactly, I did?

I know exactly how I got here.

It didn't help, I'm sure, that I had a brief couple of years, during the promotion of Soulful Skincare and Being Beautiful, that I did beauty coaching and intuitive healing. I'm sure that had people a little confused. Was I a writer or. . . ?

I know exactly how I got here.

In the past year, I have tried to develop my website brand by calling myself what I am: a storyteller. Yet still, I feel a disconnect. Like something is not quite getting across. I often get the nudge that I have to perhaps remove Yancy Lael the writer from Yancy Lael the blogger, the seeker, the creative. As in, one site for publishers, for clients, for people looking for my books. And one site for people who want to connect more deeply with me and my stories and art. Perhaps I do need that website name that evokes something in others. Perhaps I do need to look in another direction.

I know exactly how I got here.

I believe in letting the wild world dictate what it wants. I believe in letting gardens find their own way to beauty and abundance. Hell, I wrote a whole book about leaving your skin alone and letting it finds its own way to health and beauty. Now how do I find that for my career? How do I let it go and let it find its wildness, what it wants to be?

I know exactly how I got here. But I'm not quite sure - yet - where I'm going.

1 Comment