I have recently decided to let go of my decision (which now seems arbitrary) to post here every single week. It was a good lesson in disclipline for 2017, and helped keep me focused on maintaining my online world, but it also took a lot of time and energy. I also had a goal of sending out two newsletters a month (which I almost met) and continuing some pretty major work on my next novel, and some adult fairy tales.
That’s a lot of writing and heck of a lot of deadlines.
I tend to get pretty locked into all the “shoulds” and “supposed tos” of the world. I’m supposed to keep my blog current, right? I’m supposed to maintain weekly or semi-weekly contact with my audience, right? I’ve even spent a lot of time researching the websites of my favorite authors to see what they feature there, if they blog, and how often they (or their web designers or assistants) update their content.
That didn’t help, at all. There were so many different types of websites out there for each of them – some with blogs, some without. Some websites were masterfully designed with animation or themes that matched their upcoming release. And some were downright awful – basic templates with zero detail toward design and branding.
So that research didn’t give any shoulds or supposed tos. But it did make me see that everyone is doing it differently. And that that’s okay. Some of the authors with the crappiest websites are some of the most successful authors on the NYT Bestseller list. It really didn’t seem to matter one way or another whether or not they were blogging or podcasting. They’re all doing pretty well, so far as I can see.
I feel a little relieved by that. Sometimes the pressure to blog makes me feel like I’m forcing the issue. And it genuinely takes away from my time writing the projects that matter to me so much more.
I also talked recently about how and when and where to share more honestly and that’s something I’m still debating. Is that something I want to live on my blog? Or do I want to go more deeply into my newsletter? That’s definitely something I’m thinking about.
In any case, as I consider my next steps, I know it’s important that I start putting more energy toward my high priority projects. So I might be posting a little (or even a lot) less around here. Or maybe transitioning into newsletters. Or podcasts. Or…?
There’s a lot to think about this winter, which is exactly what winter is for. Thinking, renewing, gathering energy for the next move. I know I need a lot of clarity about not only what I want to do…but WHY.